Figure 1
By using emotional appeal, considerably attractive models, and the strategic placement of key text, the author successfully persuades the reader through all three aspects of rhetorical appeal, pathos, ethos, and logos, that Bud Light is the correct choice in alcoholic beverages.
Figure 2
Logos, pathos, and ethos are all utilized to perfection in this advertisement through the persuading text, general envy of superpowers, and credibility of a superhero to convince the reader to purchase the product.
Figure 3
Michael Jordan is used as a backdrop to create an advertisement that uses logos, pathos, and ethos through logical fallacies, the desire to be an elite athlete, and the credibility of the greatest NBA player of all time to remind athletes of the importance of drinking Gatorade.
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